A large, embossed cover holds approximately 100 pages broken down into 19 chapters within a 3-ring binder format. The interior is filled with quite extraordinarily-printed examples of signs and other paraphernalia used by the company. There is also a section on billboard painting. The cover of this quite remarkable book was used from 1941 to at least 1947. The interior changed with supplements and this particular supplement is from the war year 1944. Since these were only available to Coca-Cola salesmen, the numbers were very small, making this quite scarce. Everything is in near mint overall condition and very clean including the impressive binder.